The Genesis of FurRéal
The story of FurRéal begins with Frederik and Liz, a dedicated married couple and loving parents to two children and a spirited Bedlington Terrier. Frederik, rooted deeply in his Belgian heritage, brings over 25 years of expertise in engineering and product development. Liz, an seasoned entrepreneur who successfully launched a renowned mom and baby brand, deeply understands the silent yet profound connections between caregivers and their non-verbal loved ones.
Driven by a desire to transform everyday pet tools into enriching experiences, they set out to reimagine the retractable leash, recognizing that dog walking is not merely a chore but a vital, magical moment of connection between pets and their owners.
A Vision Shared With Compassion
Throughout their journey, Frederik and Liz have remained deeply committed to the community. FurRéal actively supports dog adoption charities, reflecting their belief in giving back the unconditional love we receive from our pets.
Love, For Real
“At FurRéal, we cater to a sophisticated community of urban pet owners who excel in their active and social lives. We are committed to delivering unparalleled elegance and utility in pet care. Our products are designed to embody real quality, practicality, and a deeper connection. We envision pet ownership as an enriching lifestyle of stylish innovation and sustainable care, deepening the bond between pets and their owners.”
Where Leashes Go Luxe – Join Us
Follow us on Instagram to stay informed about the latest offers and witness ChocoLéash in action.
